Acquisition Strategy
Our acquisition strategy involves identifying industries with solid potential, researching emerging market trends, and determining well-performing commerce sectors to allocate the companies resources. Consequently, each market the Company enters must be characterized as profitable, growing, and in high demand. NIS Holdings' acquisitions were selected specifically because of their remarkable potential for success and long-term sustainable growth.
The markets for each of NIS Holdings' initial acquisitions are described in further detail below.
Market Summary
The coupon industry is more than 100 years old and still plays an important role in marketing and consumerism. Today, more than 148 million consumers use coupons, and 22.4% of coupons are now online. In addition, more than 129 million consumers are members of loyalty programs in the United States, creating a nearly $2 billion marketplace. The average U.S. household now participates in more than 14 loyalty and rewards programs. Consequently, more than 80% of marketers recommend using customer loyalty programs to retain customers and build relationships, according to the Chief Marketing Officer Council.
We have acquired Alpha Dynamics because American consumers have used coupons and consumer loyalty programs for years as a guaranteed way to save money.
Alpha Dynamic's earn iQ Cash Back Card offers a new way for businesses to differentiate themselves from their competitors through revamped loyalty programs and robust customer relationship management strategies.
(More acquisitions expected)
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