On July 2011, NIS Holdings acquired Alpha Card Technology Inc., based in New York, which specializes in offering outsourced gift card processing across a variety of platforms. The company combines emerging technologies with the thriving coupon industry to provide consumers with unlimited mobile access to gift cards to their favorite businesses.

 Through its internet portal UrGiftCards.com, which is currently under construction, the company will target small and mid-sized retailers and restaurants across the U.S., meeting this way a need for so-wanted streamlined gift card processing services, free of unnecessary fees or hardware requirements.

UrGiftCards.com will offer customizable, physical gift cards to consumers and manage back-end processing of funds for its merchant clients. Merchants will create and order their desired gift cards directly through the company’s website, where consumers will also have the ability to monitor the balance of the cards they purchase.