On February 2011, NIS Holdings acquired Alpha Dynamic Group Inc. (later Earn IQ Inc.), based in New York, which is a provider of industry-specific loyalty marketing solutions focused on the retail industry. Earn IQ’s loyalty marketing solutions help firms better understand the needs of their target groups by mapping the entire chain of customer loyalty activities from account management, and the management of redemption processes, to the implementing of advertising campaigns.

At the moment, Earn IQ is implementing its rewards program, a tailor-made marketing solution for small to medium businesses desiring to capitalize on brand recognition and strengthen brand loyalty. This completely customizable marketing solution will allow consumers to purchase items either online or physically from participating retailers in the robust Earn IQ network and earn points based on their total bill. Consumers will be able to aggregate the points they have earned into a reward point exchange account and redeem them, either online or physically, for products or services at any Earn IQ retailer within the Earn IQ network and at any time. All the afore-mentioned transactions will be made with the use of a single card, available both in physical form and via Smart phones. Earn IQ Inc. will be launching the Earn IQ card by February 2013 in the New York metropolitan area with a focus on the dining and entertainment sector.

For more information on the Earn IQ program please click here.